The P&P Makeshop

it's grow time!

THE P&P MAKESHOP: A Kitchen for Community

Hey There, Friends & Neighbors!
As you know, this year has been something else. We lost our in-person dining and catering and events business to the pandemic, but we have doubled our efforts in growing our meal kit business, focused on take-out from our restaurant and deli, and created public and private virtual events, classes and workshops to fill the void. Today, the P&P team is 30 strong and we work with more than 50 local farms and producers. Production has overflowed from our kitchens into our dining room and we are here to say a hearty couldn’t-do-it-without-you THANK YOU!
And now, we have been given an amazing opportunity to purchase the building next door and expand our good food work right here in the heart of the West Side of Madison. We are calling the space The P&P Makeshop, a shared production kitchen.
The P&P Makeshop will provide much-needed space for Pasture and Plenty's meal kit and food manufacturing business to grow, and has room to build something I have always dreamed of building — a food business incubator to support food businesses owned by women and people of color, allowing them to grow in a shared kitchen space.
Meet our five business partners for the launch of the P&P Makeshop:  They're good people, making great food and will make wonderful neighbors.


Introducing the newest partner at the P&P Makeshop: Katrina Ervin and Ice Cream Social!

Katrina will be opening a brick-and-mortar ice cream shop out of the P&P Makeshop,  joining us as a retail partner and sixth business partner in the Makeshop.

Ice Cream Social operates under the motto “Small Batches for Big Change,” where the money from weekly ice cream sales are donated to organizations in our community fighting for social justice.

We are thrilled to welcome Katrina to the P&P Makeshop family!

Good Food For a Great Community

The expansion will make our community richer and strengthen our local food system, with space for all of these businesses to grow and flourish!

We are so grateful for the neighborhood support that has helped us keep our lights on this year, and allows us the chance to create this vision for growth. And thanks to this community support, we have reached our capacity (we recently had to rent an exterior freezer to accommodate the work)! More space is needed. Through this plan we will achieve a goal to make an even deeper community impact, amplifying and fostering innovation in good food in Madison. That means more meal kits, more farm-to-freezer meals, more baking, and more support for local farms, as well as events that make an impact, FUNdraisers like our Bakers Against Racism Bake Sales, Cooking Classes and Meal Kits for local families, Black Excellence programs for our schools, and more.

Space to grow

While we knew expansion would happen at some point (like, on the 5 to 7 year plan, not the 3 ½ years and a pandemic plan), the building is here and available NOW! And a bright picture of Pasture and Plenty’s future is coming into focus.

No time like now!

Construction starts in mid-April 2021, and we should be able to move in and start running in July! Let's get going!!

How you (& your peeps) can help

We are dreaming big as we burst at the seams, and we are ready for this next step.  We will not be able to do this alone. We are looking for community support as we raise funds for the project. We have launched a fundraiser for The P&P Makeshop business incubator, with a goal to raise half of the working capital it will take to get the incubator on its feet. Your donations will help us make sure the Makeshop and the businesses in it have the equipment and tools they need to be successful. Thank you for making a meaningful contribution to this project. Together we can make real, sustainable impact on our local food system and community.  Help us spread the word! #pandpgrowlocal #pandpmakeshop

Our fundraiser ended on April 24 and we are so filled with gratitude that you helped us reach our goal! If you're still interested in supporting the P&P Makeshop project, please reach out to hello@pastureandplenty.com